Process
I created the Aolani Skin Lab logo as a modern clean wordmark to match a youthful, science-backed skincare brand. I chose a soft rounded type style so the logo feels friendly, fresh, and easy to read on small packaging. To add a unique Hawaiian twist, I customized the “o” with a spiral inspired by ocean waves and natural flow, symbolizing hydration, renewal, and calm energy. I finished the system by stacking “Skin Lab” beneath the name to strengthen the lab credibility while keeping the overall look simple and clean.
Visual Identity
Social Media
